The owners of Melbourne Heart FC, City Football Group, have today announced the renaming of the club to Melbourne City FC. The change was announced in a letter to the club’s members from Ferran Soriano, CEO of the City Football Group (CFG), that also unveiled a new club badge inspired by the heritage of Melbourne and approved kit designs for the upcoming season.
Ferran Soriano, CEO of CFG, stated that: “Following a lengthy consultation with the club’s members, partners, the FFA and a range of other stakeholders, we believe the changes announced today will strengthen the club’s ties with the community to which it belongs while expanding its ability to grow commercially and harness the many benefits of belonging to the City family.”
The Melbourne City FC badge draws its inspiration from the heritage of Melbourne while celebrating modern day aspects of the Victorian economy, society and environment. The central red and white component of the badge ensures that the Club’s foundation colours will always be an integral part of its identity.
Scott Munn, CEO of Melbourne City FC, said: “The club has worked hard to create an identity for Melbourne City FC that reflects the traditions of its existing fan base and embraces the many sporting, operational and commercial benefits that are provided by our association with Manchester City FC and New York City FC.”
ANNOUNCEMENT | The owners of Melbourne Heart FC have today announced the renaming of the Club to Melbourne City FC > http://t.co/8ZHXTsnhIF— Melbourne Heart FC (@MelbourneHeart) June 5, 2014
The new home kit for Melbourne City FC combines the white from the club’s previous kit designs with the signature blue of its sister clubs in Manchester and New York. The new away kit for Melbourne City FC celebrates the club’s history, the wishes of its existing fan base and the red and white that remains at the heart of its identity.
The home and away kits for Melbourne City FC have been designed by Nike, which has been announced as the club’s official on-field kit supplier.
Melbourne City FC is also pleased to announce existing partner HOSTPLUS as its new back-of-shirt sponsor.
Melbourne City FC memberships for the 2014-15 Season are now available at membership.melbournecityfc.com.au
About Melbourne City Football Club
Melbourne City Football Club is a professional football club that competes in the major Australian domestic competition, the Hyundai A-League. The Club was formerly known as Melbourne Heart FC. Melbourne City FC is owned by a consortium involving the City Football Group (80%), which also owns English Premier League club Manchester City FC and Major League Soccer club New York City FC, and the ownership group of Australian National Rugby League side the Melbourne Storm (20%). Based at La Trobe University, Melbourne City FC’s home ground is AAMI Park in Melbourne, Australia.