Mike Cockerill
 
 
 
 

Ghosts? If they're there, in the ether at Parramatta Stadium, no one at Western Sydney Wanderers has seen them, or felt them. Which is just as well.

As the Hyundai A-League newcomers countdown the hours until kick-off for their history-making debut match against Central Coast Mariners, it's probably best that the memory of Parramatta Power remains forgotten - buried deep in the graveyard of deceased former NSL teams.

For all that, the Wanderers would do well to heed the lessons from the failed experiment of the stadium's only other football tenants. Thankfully, you sense they have.

So who were the Power? A dream, which turned into a nightmare. A bold experiment to unite the tribes of western Sydney's fractured football community. Sound familiar?

Bankrolled by the pokie-rich Parramatta Leagues Club, they entered the NSL in 1999, with a budget that dwarfed most of their competitors, perhaps only matched by the other big-spenders of the era, Perth Glory.

Full-time professionalism, well-funded development pathways, and a stadium that was the envy of the rest of the league. Build it, and they will come. That was the plan. Unfortunately, they didn't.

There was little wrong with the team, apart from a shaky debut season.

Here's a list of former Power players still running around in the A-League: Michael Beauchamp, Clint Bolton, Mark Bridge, Jacob Burns, Simon Colosimo, Travis Dodd, Andrew Durante, Mile Sterjovski, Matt Thompson, Danny Vukovic, Pedj Bojic, Adam Kwasnik. A pretty impressive bunch.

Brett Holman and Joel Griffiths passed through the dressing room. So did Ante Milicic, the current Wanderers assistant coach.

Money was, in relative terms, no object in assembling the squad. But it wasn't only about the cash. Holman, famously, was the subject of a bidding war between Marconi Stallions, Sydney Olympic, Northern Spirit and Parramatta Power while still at Westfield's High.

Parramatta got their man not because they offered him the best financial deal, but because he wanted to be one of the 10 founding apprentices in a system he felt would give his professional career the best possible start.

For about an quarter of what the other clubs were willing to pay, he signed on the dotted line for inaugural coach Dave Mitchell, and has never looked back.

In many ways, as a football operation, Parramatta were years ahead of their time.

But despite paying big to buy big, the team never got traction where it counted. At the turnstiles. Just once, when hosting Sydney Olympic in their debut season, did they crack a five-figure crowd.

Over the five seasons of their existence, crowd averages were 5,029 (1999/00), 3,358 (00/01), 3,617 (01/02), 3,056 (02/03) and - finally - a demoralising 2,324 (03/04).

That last season, they finished runners-up in the minor premiership, and earned hosting rights for the grand final. The crowd on title day? A woeful 9,630. That's why the Eels Leagues Club, having burned through an estimated $15 million, decided not to apply for a A-League license.

"Our (Power) problem was we pushed our way into the league, and that upset a lot of people," says Mitchell.

"From the start, there were a lot of people out in the west who didn't want us to succeed. Did they get a boycott going of our games? Maybe. Was it the tall poppy syndrome because we had a lot of money behind us? Probably.

"What I do know is we did a lot of things right, but it was all about the timing. We got into the NSL basically when it was dying. If we had applied at the start of the A-League, it would have been a completely different story. I'm convinced about that."

Whatever the case, it's taken eight years, and at least three false starts, to try and get it right.

And thus we come to the Wanderers, who clearly have great hope, and belief, they will not head down the same cul-de-sac. As much was western Sydney is a heartland for the game in terms on football culture and participation, it remains a tough nut to crack.

There's no doubt huge numbers of people west of Woodville Road love football. But support it? That's always been the disconnect.

Beauchamp, the founding skipper of the Western Sydney, is uniquely positioned to compare the Power and the Wanderers. He played in Parramatta's final match, and will lead out Western Sydney in their first match.

Eight years, and a few too many headers, may be challenging his memory, but there is one overriding impression he takes from his two seasons with the Power. No one was there.

"You'd walk down the tunnel, and you'd look around, and all you would see were empty seats," he recalls.

"I enjoyed my time there; they were a good bunch of boys, the facilities, the support staff, the stadium, were great. But they couldn't get the bums on seats.

"I'm not sure where it all went wrong. What I do know is there's no reason why a club can't succeed in western Sydney, if you get it right. I've got no doubt the Wanderers are doing everything right, and we can be the club for the long-term."

Where did it go wrong for the region's first attempt to establish a flagship club? Top-down, rather than bottom-up.

Beauchamp doesn't remember too many school visits with the Power. A club managed and run by non-football people made the fatal error of not appreciating, or identifying, with the game's greatest strength: the grassroots. Instead, the focus was all at the top end. Wrong.

The Wanderers have got that part right. The colours, the logo, the name, all came from the community. Recruitment has focused, at least in part, on promoting local players.

Western Sydney is not meant to just be a name. It's meant to be a rallying cry. We'll see.

"We're putting ourselves out there all the time," says Beauchamp.

"No club would have done more community work than we have. We're really trying to get the locals a lot more involved. Hopefully, it works."

Payday won't come in game one again the Mariners, although a crowd tipped to be between 10,000-12,000 would represent a promising start.

It will come over time. If the club does the right thing by the community, then, eventually, the community is supposed to do the right thing by the club. That's the expectation, and for the sake of the Hyundai A-League, we've all got to hope it's met.

In the meantime, take a close look at Beauchamp's face as he leads out his Wanderers teammates for the first time. There'll be nerves, and excitement. But most of all - for a boy born and raised in the Liverpool area - there'll be pride.

The views expressed in this article are purely those of the author and do not reflect those of FFA or the Hyundai A-League.


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The views expressed in this article are solely those of the author, and do not reflect those of Football Federation Australia.
Comments (7)
 
Having grown up in Campbelltown I am glad that there is a Western Sydney A league team for people in the west to call their own. There are lots of people in this part of Sydney who are soccer fans so its a great area to have a club. However that stat alone is not enough to make the club successfull, the club needs to keep getting involved with the community. They have got off to a great start by getting the fans to name the team and pick the colours etc. We gotta make sure young families are interested in soccer cause they are the fans that we need of the club :) looking forward to a long and successfull club :D GO WANDERERS!
Janakan  |  
7 Oct 2012 07:33 PM
 
 
Parramatta Power were aligned with the Parramata Eels. That essentially narrowed their potential support base.
tom  |  
7 Oct 2012 07:30 PM
 
 
How is it a terrible move? I think the crowd of 10k last night proves that comment wrong. Sydney FCs crowd averaged 16k in 2005-06 and has been falling ever since. A crowd of 10k for a first ever competitive fixture is something for our team to be proud of. Since Sydney FC are, and have always been so inconsistent, I predict we will be the most supported team in Sydney very soon. Not even Del Piero can change that, it seems Wellington brought them down to earth last night and showed that they do not have a god forsaken right to win every game because of him.
M S  |  
7 Oct 2012 06:28 PM
 
 
Terrible move to attempt a western Sydney club. The city is being segmented, fans are being halved, they are ignorantly walking down the path of failure. Shame on the people who contributed to the creation of this club. Great article by the way. Sydney already has a team, and it's the equally most successful team in the league's history - Sydney FC.
Bruce D  |  
6 Oct 2012 07:46 PM
 
 
The problem with Parra Power, as it may well be with Western Sydney, is playing out of Parramatta Stadium.Parramatta may well be the geographical heart of Sydney but it`s not the heart of western Sydney. If for example they played near Eastern Creek it would be much more central to the actual heartland. The Eastern Creek area gives access from Macarthur via the M5,Penrith via the M4, Blacktown via Great Western Hwy, whereas Parramatta is hard to get to ,limited parking & a gridlock when leaving. A new stadium constructed at the Light Horse Interchange would be perfect . Only 3.5km from the railway & at the major intersection road intersection Wanderers couldn`t find a better location.
Duggo  |  
5 Oct 2012 09:40 PM
 
 
I will be there, I really hope the community support the Wanderers. We have to decide by our attendance if we do want a club to represent us and give an opportunity for our sons and daughters to play professionally in a league and represent their area whilst doing it. If we do then get out to the ground and support the Wanderers or I guess we'll just have to be happy with knowing that a lot of payers representing other teams grew up in our area and leave it at that, I think we all can see what is the best option. Lets go Wanderers!
Erik  |  
5 Oct 2012 09:06 PM
 
 
Your article tracks across a mirad of issues for & old soccer; in western Sydney many of which were entrenched in ethnic rivalies, The hope is that the beauty of football will continue to shine through with the dawn of Western Sydney Wanderers in the A-League building a strong multi-cultural and community base club. Parramatta Power had a rugby league club mentality managed by the CEO: Dennis Fitzgerald & Directors with no understanding of the people, players and supporters that constituted football in westeren Sydney. I was on the sideline for 5 years observing the Parramatta Power procession of failures and missed opportunities to involve the football community and the wastage of resources is well documented. Western Sydney Wanderers are vastly different in its approach to servicing the needs of football in a regtion regarded as the cradle for Socceroos over the last 40 years. The club will require an immense level of local soccer association support, community & business involvement and a support / membership base of 10000 plus in addition to a pro-football media in print and FTA television. Give the club the leg-up it needs and football will be forever grateful in western Sydney.
JOHN  |  
5 Oct 2012 08:58 PM
 
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Michael Cockerill

Former Sydney Morning Herald chief football writer and current Fox Sports commentator, Michael Cockerill is the associate editor of footballaustralia.com.au. He has spent 27 years reporting on Australian football, including six FIFA World Cup finals, seven FIFA World Cup qualification campaigns by the Qantas Socceroos, three Olympic Games football tournaments, the National Soccer League, the Hyundai A-League, Westfield W-League, and grassroots and community football.