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Moving women's football forward

Saturday, 31 December 2011 11:31 AM
 

Moving women's football forward

I recently attended an AFC/FIFA Women’s Football Seminar in Kuala Lumpur, the first of its kind to be held in Asia. Virtually every country was represented, with over 100 delegates in attendance.

Given the logistical, financial and cultural challenges faced by women’s football in many Asian countries, this attendance number was significant and highlights the growth and interest in women’s football in our region.

To make such a seminar relevant for everyone is a considerable challenge; however FIFA and the AFC managed to construct a program valuable to the juggernauts of Japan and China, second tier countries like Thailand and Vietnam, and the developing Middle Eastern countries such as Jordan and Iraq.

Of particular interest to us in Australia were the presentations from Germany, USA, Japan and the World Cup Technical Study Group.

The German presentation was mind-blowing. Although most of their initiatives are beyond our resources, there was one aspect of their philosophy we could imitate: the synergy between men’s and women’s football.

Essentially every program, event, promotion or advertisement on football automatically includes men and women, boys and girls. It’s a simple, inexpensive, yet effective message that illustrates football is a sport for everyone regardless of gender; frankly, something we could easily do much better.

The USA shares some similar problems with us here in Australia. The size of their country, their penchant for results ahead of development at youth level, and the lack of an ingrained football culture all provide some challenges; however, they also have over two million youth players to choose from, significant funding, a full-time professional league and two semi-professional leagues, and women’s football programs in every college in the country.

Japan highlighted how the programs they initiated in 2006, with the focus on technical development (much of it based on the French Clairefontaine system), are now reaping dividends. They are currently in the process of expanding and refining these programs. Their system essentially works through sports high schools, with players relocating to these specialist schools.

The World Cup Technical Study Group confirmed the 2011 World Cup was technically and tactically the best in the event’s history. The quality of football, individual skills on display, and the tactical sophistication of the teams surpassed everyone’s expectations. Physical differences were no longer the deciding factor in matches. Japan and France were seen as the standout teams, and many of our players were commended for their technical skills and for the quality of football they produced.

Another significant factor to emerge from the seminar is that, with the World Cup numbers increasing from 16 to 24 in 2015, Asia will be allocated at least one more spot.

Given that North Korea is disqualified from participating in the tournament, either one of the second tier East Asian countries or an ambitious West Asian country will qualify for 2015. This provides a great incentive for countries to initiate a serious program.

The most striking image for me at the seminar was the passion and love for the game displayed by the female coaches and managers from West Asia. These traits were especially prominent when discussing the issue of the hijab.

The present FIFA stance of not allowing players to wear this headwear severely restricts players and countries from competing. I personally believe we should be giving every encouragement and support for girls from all countries, backgrounds and beliefs to put on football boots and play. I trust common sense will prevail and an agreement will be reached that will allow women’s football to develop and flourish throughout the Middle East.

These seminars can often be self-serving, irrelevant talkfests; however, these three days were informative, valuable, worthwhile, inspirational, and provided much food for thought. Well done FIFA and AFC.

 
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Comments (3)
 
Interesting thoughts. Having laughed out loud at women's football at times, I am pleased to see that it is getting much better (Sydney v Newy on ABC1 yesterday was a pretty good game). I don't have too much to add to the article, but I will say this - encouraging female participation would be big for the sport in this country. Women tend not to play union, league, AFL, or cricket, but they do play football, hence football has a head-start as far as attracting supporters goes. The NRL has its token 'women in league' round, but I';d hazard a guess that watching professionals play the sport that you play would be far more appealing to most. If the FFA can emphasise this link - perhaps by not only featuring both men and women together in promotional material, but also playing some W-League matches as curtain-raisers to A-League matches (I assume gate takings from the W-League aren't huge, and this would probably save all W-League-represented clubs bar Canberra some money) - that's a big market to tap into.
Daz  |  
1 Jan 2012 04:14 PM
 
 
I feel sorry for the girls who have to wear a hijab as it must get very hot playing in any head gear. It has always been a sore point for me to see all the time and effort spent on the male sports teams and so little dedicated to the females. I am involved in junior football and it is all set up to promote the 'senior mens' team - fees, grounds, coaches, etc. Just once I'd like to see a club / association structure it's policies to reflect that we are ALL equal and worthy of the resources available. Without juniors, you won't have a senior team - at any level. Not everyone is out to play 'social' sport and shouldn't be denied the right to try for higher levels in their sport, especially just 'cause she is a female. If you are good enough, your worthy enough. Fair Play For All!
Kim S  |  
1 Jan 2012 03:01 PM
 
 
I would like to see football being advertised inclusively, Men and Women, Boys and Girls. I would also like to see W league games reported on the SBS World Game show more regularly - a spot for women on this show would be good. This would improve the fan base and financial base of the game overall. Finally it would be great to have supporter gear available for all teams with the W league logo. Improved access to watching W league games - availability on other commercial channels or even a spot in the news for both A league and W league games on commercial channels would also be valuable.
Jodi Johnson  |  
1 Jan 2012 09:58 AM