Football Federation Australia (FFA) today announced that Major League Soccer (MLS) senior executive Russell Sargeant will join the Hyundai A-League as General Manager, Operations.
Reporting to Head of Hyundai A-League Damien de Bohun, Sargeant will lead the FFA League Operations team, managing Hyundai A-League competition administration and services.
Sargeant brings a wealth of experience to the role after holding key positions in MLS (2005-2013), San Jose Earthquakes (2003-2005) and international sports administration and marketing.
Currently a Senior Director with MLS and Soccer United Marketing, Sargeant will return to his home country Australia following a 12 year stint in the US working in professional sport.
“We welcome Russell to the team and look forward to taking advantage of his wealth of experience in sports marketing and administration with MLS,” FFA CEO David Gallop said.
“FFA is in a phase of detailed implementation of its strategic plan for the A-League. The recruitment of an executive who has been successful in both implementing strategy and building football in a nation with similar characteristics as Australia is another forward step in our growth story.”
Kathy Carter, President of Soccer United Marketing, MLS’ commercial arm, attested to Sargeant’s positive impact on the growth football.
“During more than a decade of commitment to MLS and our commercial arm Soccer United Marketing, Russell has played an instrumental role in the growth of Major League Soccer and the sport of football in the United States and Canada,” Carter said.
“His combination of vision, relationship management skills, and passion for our sport make Russell a valuable asset to any growing football property. While we are sorry to see him leave our organisation, I am confident that Russell will have an incredibly positive impact on the A-League and the growth of football in Australia.”
Sargeant, a former Manly junior football player, thanked FFA for the opportunity to return to Australia to continue working in the sport closest to his heart.
“I’d like to thank David, Damien, and the entire management team at FFA for the opportunity to join the Hyundai A-League at such an exciting time in the league’s development,” Sargeant said.
“I look forward to working with that team, with all of the A-League clubs, and with the entire football community to ensure that the Hyundai A-League continues to plays its critical role in establishing Australia as a world-class football nation.”
Sargeant will commence his role as General Manager, Hyundai A-League Operations in March.