Since retiring from football three years ago I’ve been doing a lot of travelling around the world, watching games, taking training sessions and meeting new people in football.

What I hear from many coaches or their agents who talk to me about coaching in Australia is, "Australia is a beautiful place" , "Wow, the season is only six months long", and "How many dollars is it possible to squeeze out of the clubs?".

There are exceptions, coaches who don’t care about the money, how long a season runs or which country they will be living in - they just want to coach again - get a foot in the door, do what they love, and would sign a month-to-month agreement if it meant coaching again. The truth is the market is flooded with coaches.

This tells a story that clubs here do have and should always have the upper hand in negotiations, but ultimately comes down to whether or not they have the know-how to make the most of it.

In sport it’s important to feel pressure – pressure to perform, pressure to deliver results. Handing out expensive, long-term contracts in Australia is counter-productive in motivating coaches or even players to keep performing at a high level - nor is it good business.

Long-term contracts offer peace of mind, but at the same time have the potential to relax the mind and take away the cutting edge needed to perform at the highest level.

The only exception I would make would be for coaches and players who have not only proven themselves on the pitch over a certain period of time, but have shown their true colours – their character.

The ones that don’t need motivation, the ones that have in-built motivation, constant hunger to succeed, irrespective of any contract situation they find themselves in. That’s what defines great management – knowing who these coaches and players are and duly rewarding them.

Having an expensive coach on a long-term contract at a club that will cost you big bucks to let go of when performances and results are bad could lead to a situation where he will be held onto longer. Even when management would love to give him the hook immediately, the issue with a possible expensive payout has the potential to delay the inevitable.

Fans pay an admission price for every game, which means they must be offered the best every game – and that includes having a coach at the helm the club truly believes in.

I was horrified watching the Adelaide v Sydney game that FC won 2-1 at Hindmarsh Stadium a couple of months ago. I saw huge flaws that led me to believe Adelaide United were a ticking time-bomb.

A week later Brisbane put seven past them, a month-and-a-half later Coolen was gone, demoted to the most expensive youth coach in Australian history. He knocked that back, so now it’s one for the lawyers to grapple with.

Towards the end of my career I played in Austria for a year, a football country similar to Australia that has to be careful to avoid throwing money out of the window.

The club I was at paid the coach to get the best out of the team - if he didn’t - they would get someone else in and the coach would get a three month payout on his way to the exit door. It was a ruthless philosophy, but in the club's best interests.

It’s management's responsibility to keep clubs alive by making sensible business decisions as well as getting rid of a coach immediately when they feel he is not delivering. A coach will never be more important than any club - they always come and go.

What I find fascinating at the moment is the John van ’t Schip situation. The Dutchman is on a good deal at Melbourne Heart and now in the last year of his contract. He struggled last season with results, but has done well so far this season and of course if he continues in this fashion more than warrants a new deal.

The question is, what kind of numbers will be on the table? Are the same sustainable? Will it be more than it is now? What length contract?

Rini Coolen had a good season last year and was given a four-year deal. He told the decision-makers in Adelaide that he had a four-year plan and it seems Adelaide United found that plan so fascinating that they must have forgotten about football being a week-to-week event.

I’ve been around the game for a long time and taking advantage of contract negotiations when things are going well for a player or a coach is standard procedure. But if I was sitting in that room when Coolen walked in and went on about a four-year plan after one good season I would have fallen to pieces with laughter.

The message after one good year should be: "Show you can be successful again, build on what you’ve built, show us who you really are – as a coach and a person - then we can look at rewarding you with something long term".

John van ’t Schip is currently mirroring the perfect example of a coach. He’s getting results, demanding and getting good football and his media presence is excellent as well - a factor hugely important in the game today.

Not only that, he is meeting the demands expected (and I can only speak for myself here) of a foreign coach here in the A-League - a coach that comes here, gets results, and offers something we don’t have .

But short-term success means nothing if you can’t back it up - Coolen couldn’t. The signs are good for John van’t Schip, but only time will tell if he can.

 
Comments (13)
 
I am one of the many red fan that goes to the home matches because I love my team. For the first time in united history I saw the fans boo the players and fight amongst themselves, the players lost confidence in them selves and forgot why they were playing and to enjoy the game. As the type of spectator to the a whom the FFA keeps talking about attracting I was shocked at how dispirited Hindmash had become. Coolin may have had a long term plan but he seemed to forget you have to work with the team you have and not what you want , yes players need to be flexible on formation but even I can see players will always perform best when the game plan suits the team. Say what you will about Kossie but on Friday night I saw a spark back in the reds and a fighting spirit , win lose or draw thats what the fans want and that's what will keep turnstiles rolling and the future of the A league more secure.
redmum  |  
2 Jan 2012 10:35 PM
 
 
neds right ever since hiddink did his thing for the socceroos the naive aussie power brokers believed that dutch coaches can walk on water and the dutch agree . if your not dutch your not much. thats why they went for a dutchman by the name of pimverbeek the most negative boring inept coach we have ever seen who cost us so dearly in the world cup. adelaide bought the dutch myth and didnt do their research. if we dont sign this genius for 4 years well lose him to man united !! our aussie coaches run rings around these second rate imports. graham arnold is a better coach than his replacement verbeek and what about ange. theyk now the aussie mindset.But dont blame coolan blame his employers who gave him a james bond licence a licence to kill united
rob scott  |  
1 Jan 2012 07:31 PM
 
 
As soon as Rini Coolen was appointed to coach AUFC, I used the internet to find out more about him and his previous career. I wasn't overwhelmed by what I saw, but in being a fair sport I kept my concerns to myself and supported the new coach at the helm. AUFC ended up on 3rd spot and made the finals after a disasterous season the year before. Exactly at that time it was when things went pear shaped inside the club (still in caretaker ownership by the FFA). In the motherland of Football the coach is called a manager and that is what Rini Coolen wasn't. He wasn't able to manage his assistant coaches (Phil Stubbins, Carl Veart) , the key players (Travis Dodd, Paul Reid, Marcos Flores, Iain Fyfe, Cassio, Lucas Pantelis, Mathew Leckie, etc.) and HIS new recruit, Andy Slory, who turned out to be a 'flash in the pan' to build on the previous achievements. Why the new AUFC owners were happy to sign up Rini Coolen for the next four years will be a mistery to all of us. It would have been understandable though, to reward Rini Coolen if he would have lead the club to its first championship, but he didn't. In regards to Melbourne Heart and John van ’t Schip, please keep in mind that we're dealing with a brand new A-League Club, which is now in its second season. In comparison to Adelaide United, which, together with Newcastle United and Perth Glory, is one of the three remaining teams in the A-League that came from the NSL, before the change to the A-League. The new owners and Rini Coolen should have been aware of that history when they agreed to the four year deal. Ned, you having played for a very successful time at BVB Borussia Dortmund under the wings of one of the most respected coaches, Ottmar Hitzfeld, you'll know better than many of us "Armchair Coaches", that there is no guaranteed coaching position. The best example is the 1. FC Nurnberg, which one year sacked their newly appointed coach before the season had even started. To finalize my statement, coaches from overseas should do their homework before signing up for a coaching position in Australia. So that they're able to bring positive improvements to the A-League. They earn more than Australian coaches and that's why it is legitimate for everyone involved in the beautiful game to expect more of them, otherwise they have to face the consequences.
Super Mario  |  
1 Jan 2012 03:21 PM
 
 
Ned. Are you serious? You want a 'win or get out' revolving door mentality for coaches. I assume we could instigate the same for players. A minimum of 3 man of the match performances or you're gone! In a competition with so few clubs and such limited resources we football fans need to realize that we can't all be undefeated juggernauts every season. Player movements from all clubs every season constantly change the landscape...how many clubs has Shane Smeltz played for? How many players have left for Asia or Europe. As a Roar fan I have seen the highs and Lows driven by both coaches and players. The Roar lost 5 in a row..off with Ange's head??? The roar were winning routinely yet former coach Farina and senior players like now constant critic Craig Moore developed such a poor club culture that the club was brought to the brink of disaster poor leadership and DD offenses allowed an obvious change what was Coolen's crime other than not being popular with media and not winning every week he may be a terrible manager but commentators on the game should have a responsibility to show evidence of the insinuated player revolt which is more than the childish player x,y and z left last season when you know their player movements are standard for a-league clubs. Going back to an old coach with all of his problems will not bear medium to long term fruit. The complete lack of supporting commentary to balance story is poor in my opinion
Adnan  |  
1 Jan 2012 09:01 AM
 
 
Coolen did well last season because he had the likes of Dodd, Leckie, Flores, Reid, Hughes and Fyfe who were turned off by Coolen as a coach and they all left. Tonights win proves that Kossie has the respect of the team, Coolen did not and the players have said it themselves
Dimi  |  
31 Dec 2011 01:27 AM
 
 
What a load of garbage. Coolen probably deserved to be sacked weeks earlier than what he was. Coolen did nothing with the team last year, he was working with someone else's squad and when he presented his 4 year plan for the club he decided to get rid of the heart and soul of the club, Reid, Dodd and Flores. These 3 men, along with Fyfe, were the reason United did so well last year. It had nothing to do with Coolen. His squad this year is lacking depth and skill and ultimately led to his demise. Long live Kossie and Go You Reds!
Sandy  |  
30 Dec 2011 10:10 PM
 
 
The AUFC directors had plenty of time to see what Coolen had to offer, and then, presumably after some consideration, offerred him a 4 year deal at the start of this season. Presumably, this means that after deliberating on the appointment, they decided that Coolen was the man to take the club forward for some considerable time into the future. Then, after some bad results, they sacked him after only half a season of that 4 year deal, likely costing the club a lot of money in compensation as a result. The real question has to be just why the directors who appointed Coolen in the first place, and by their own admission in sacking him, made such a bad decision; shouldn't also be held accountable and fall on their own swords as well as using them to execute a coach.
Adam  |  
30 Dec 2011 10:02 PM
 
 
If you accept the 4-year plan offered to you by a prospective coach and offer him a 4-year contract to execute the plan then the only real bases for sacking him are if he doesn't keep to the plan or commits some sort of misdemeanour that might bring the club into disrepute. If you don't adhere to contracts then all you do is create a revolving door into which you feed a succession of players, coaches, staff and directors. Without a plan and a set of strategies to deliver it, you'll never create anything, never develop anything, and are highly unlikely to get where you want to go. Coolen should have been given time to execute what he put to AUFC and they accepted. You mention the Heart and JvS. Heart is a club with a public vision and set of values. Heart sought a coach who shares that vision and values, and appointed JvS for two years. The results didn't come in the first year, but instead of throwing away the values and sacking the coach, Heart has stuck to what and who it believes in. The results are coming now, but more importantly look at the exciting young players who are part of the vision - Hoffman, Babalj, Hamill, Good, Behich, Dugandzic, and the NYL boys. Tha's the way to build a sustainable football club - not throwing everything out of the window when a few results don't go your way.
jonny  |  
30 Dec 2011 04:12 PM
 
 
I think its all too easy to criticise Coolen now that he is gone, but we forget what he did last season with United. I think they should have stuck with him rather than reacting to the media's comments and just sacking him. I don't think you can simply just Coolen for what is happening over there. Most of the players need to take a good hard look at themselves and ask the question "how did we end up at the bottom of the table" Look at van 't Schip! one day they want his head ! calling him useless, now he is seen as the one to bring the title to the heart. Look at Ange too. does this mean his job is now under threat because they have lost 5 in a row?? I don't think Coolen is as bad as what the media are making him out to be.
MVFC  |  
30 Dec 2011 02:36 AM
 
 
Answering Oli's question, I think the reason Victory have not sacked Mehmet is simple. They cannot afford to bring in a decent coach from outside, and the likes of Muscat and Mautone are not ready to take over so they will just bumble along as the Terrible Triumverate and hope that things turn around magically......that's football!
Ricardo  |  
29 Dec 2011 05:45 PM
 
 
I would like to know what Durakovic's contract situation is and why Victory are being so patient with him
oli  |  
29 Dec 2011 02:30 PM
 
 
Ned, it's easy to pick all this from hindsight. Yes, Coolen is now obviously a lemon but no one thought that at the start of the season. It's the same but in reverse for van 't Schip, with everyone calling for his head and now celebrating him. That said, I don't think aleague clubs ever plan for the longterm - ffa certainly seem not to!
King Kevvy  |  
29 Dec 2011 02:14 PM
 
 
Ned – you are a decorated Player and without doubt put in some very hard yards wherever you played. As one of my early comments to your colleagues on this forum - Rini coolen was subject to poor club management/ that was tainted with a media that had it own agenda that continued to undermine the coach and football staff – and the only key factor that matters, was to win games at all costs – I’m sure you would have been involved in a club that could not get out of their own shadow – what would of been better is for club management to have shown that they have the backbone to be in the game for a long time was to consult with Rini and his back room staff on putting together a united plan so that the media could not have a frenzied attack like vultures to a dead caucus and put the club back 10 years on and off the field – the question you ask is could this have gone on for much longer in this situation ? – I believe that they could have..instead of bringing back a tried and used Arcata coach that will have his own problems – you mention John van ’t Schip - what a true example by Melbourne hearts to stick by their man through thick and thin – to come through the other end stronger for being at the ass end of this league for many games – Ned I think you are better than that, than to fall into negative attack on a coach you know very little about.
JC11  |  
28 Dec 2011 02:12 PM
 
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