We need an #EQUALISER for women's football

Equaliser footer

What is the #EQUALISER?*

A Federal Election campaign by the Football community seeks to level the playing field. The campaign is led by Football Australia in partnership with its State and Territory Member Federations and is designed to support our grassroots football and clubs deliver new, or improved, female-friendly facilities through direct engagement with the government.


Why are female friendly facilities the focus of this campaign?

A National Facilities Audit was conducted across approximately 3000 facilities, with only 35% identified as being female-friendly. This is in stark contrast to the 100%, or #EQUALISER, that is needed to deliver 50/50 participation parity (Football Australia’s objective) by 2027. With the FIFA Women’s World Cup 2023 in Australia fast approaching, and double-digit growth being experienced across women and girls’ participation, now is the time to support female football.

We are listening, now let them hear you.

Football Australia in February 2022 conducted a survey of its registered participants. The result revealed that 65% of respondents said political commitments to fund improved football facilities in their community would influence their vote in the upcoming Federal Election. Football has a big voice backed by more than 2 million players, that is our greatest strength, and we need to use it to be heard by decision-makers.

Why now?

In less than eight (8) weeks either a new government or an alternate government will begin a term in office.

Therefore, the Football community has a time-sensitive platform to engage with local members and candidates in the run-up to the election, to tell their stories and seek funding commitments for new or upgraded female-friendly facilities.

SO, WHAT ARE YOU WAITING FOR?

GET OUT THERE AND TELL YOUR STORY. LET THEM KNOW WHY YOU NEED AN #EQUALISER. SAY IT LOUD, BE HEARD AND LET’S LEVEL THE PLAYING FIELD!

What do I need to do next?

Individuals - Get you and your team-mates to follow the ‘How to Guide’, use the assets that you have either received via email or which you can download via this link. Additionally share content provided by Football Australia and State and Territory Member Federations, tagging your local member and club.

Clubs – Host an #EQUALISER event. Download the event plan/guide. Invite your local members to meet your club and its members and tell them why you need an #EQUALISER

Football Australia and its State and Territory Member Federations are behind you and will assist wherever possible to help you get the #EQUALISER for female-friendly facilities. Let us know what you are planning

*This campaign supports the ‘Community Facilities’ Pillar of the Legacy 23’ Plan.