Principle I - Survey

The first survey based on developing ‘A National Football Identity’ is now live. 

The focus of Principle I is to ensure the game builds a consistent and strong identity which inspires all Australians.  


The challenge for Australian football today is to develop a clear identity which truly resonates across the entire spectrum of its football community. The identity should embrace its multicultural origins and the diversity of its community. It must also be reflective of broader considerations such as Australia’s Indigenous heritage and account for contemporary influences such as new migrants and those which seek refuge in Australia.

As the most global sport in the Australian landscape, Australian football has an opportunity to tap into its powerful and inherent characteristics to repaint itself as a game for all, no matter your background or ability, in a way which is unique to Australia.