Destination NSW announced as new partner for Hyundai A-League 2019/20 Season

Football Federation Australia (FFA) today announced that the NSW Government’s tourism and major events agency, Destination NSW, would become an Official Partner of the remainder of the Hyundai A-League 2019/20 Season.

The partnership will amplify Destination NSW’s dedicated tourism marketing campaign Love NSW, which encourages people to stay and spend locally in Sydney and NSW.

The Love NSW campaign creative will be featured in LED and virtual signage at the majority of Hyundai A-League regular season matches and will be seen by viewers across Australia, and in over 72 countries via the Hyundai A-League’s international broadcast reach. Destination NSW messaging will also be integrated into Hyundai A-League social media campaigns, including through Hype Reels championing key fixtures.

NSW Minister for Jobs, Investment, Tourism and Western Sydney, the Hon Stuart Ayres MP said the partnership is an exciting opportunity to showcase NSW to a projected broadcast audience of 176 million homes worldwide.

“In what has been an incredibly challenging year, the NSW Government is proud to support the return of the Hyundai A-League and use this high-impact opportunity to help our state’s tourism industry to recover,” Mr Ayres said.

This partnership is a fantastic opportunity for us to promote the unique experiences and attractions NSW has to offer local holidaymakers now and in the future through high-reaching broadcast and social media activity.

“All travellers and businesses must follow the latest health advice to ensure all NSW adventures are COVID-safe.”

FFA Chief Executive Officer James Johnson thanked Minister Ayres and Destination NSW for their valuable support. 

“Over recent weeks, we have been working with the NSW Government at many levels, through their support and assistance in getting our Hyundai A-League teams to NSW, and on developing this integrated marketing partnership,” Johnson said. 

“The fixture to complete the season will see Hyundai A-League matches played across five different NSW venues, in Sydney and in regional areas, and is therefore a great platform to showcase the state of NSW.”

Johnson said the partnership is an indication of the innovative and agile commercial strategy FFA has developed through COVID-19. 

“COVID-19 has required sports rightsholders and marketers alike to be agile and look for creative partnerships that adapt to the constantly evolving circumstances our community is facing. 

“The condensed nature of the restart to the Hyundai A-League season allows brands to capitalise on the unique media opportunity that our Festival of Football provides, especially for those looking to amplify targeted campaigns. 

“We greatly appreciate the support of the NSW Government through Destination NSW for the remainder of the Hyundai A-League season and encourage our fans across the country and the world to #LoveNSW,” concluded Johnson.

Football fans wishing to learn more about the #LoveNSW campaign can visit

Hyundai A-League fans’ long wait for football’s return will end today, Friday 17 July, when Sydney FC play Wellington Phoenix at Netstrata Jubilee Stadium at 7:30PM (AEST). 

The Hyundai A-League 2019/20 Season is broadcast on Fox Sports, Kayo, ABC TV and the MyFootball Live app